December 13, 2023
Fashion & Technology
Nike and RTFKT are propelling sneaker innovation into the future with the launch of the Cryptokicks iRL, hailed as the "first native Web3 sneaker." Building on their April NFT collaboration, this digital fashion and 3D creation studio, now under Nike's wing, introduces a prototype that echoes the iconic Nike Mag while incorporating cutting-edge features.
The Cryptokicks iRL boasts auto-lacing, customizable lights, bluetooth pairing, walk detection, and wireless charging via the RTFKT Powerdeck. Limited to 19,000 pairs, each physical sneaker is authenticated against its digital twin using NFC chips. Sold as NFTs redeemable for the tangible counterpart, this release seamlessly merges the digital and physical realms.
Since Nike's acquisition of RTFKT in December, the collaboration has positioned the sportswear giant as a frontrunner in Web3. Nike's foray into the space includes not only an NFT collection but also the recent launch of the dotSwoosh platform, fostering a community around virtual wearables.
The Cryptokicks iRL underscores the synergy between digital visionaries at RTFKT and Nike's storied sneaker legacy. Beyond the innovative features, the iconic silhouette pays homage to Nike's decades-long influence in pop culture. Connectivity is enhanced through the RTFKT iRL App, offering customization options for fit and lighting animations. RTFKT hints at future "move-to-earn" quests and events, adding layers of engagement for sneaker holders.
As the Beaverton-based company navigates economic challenges, this strategic move with RTFKT positions Nike for sustained success in the evolving Web3 landscape, marking a significant step toward a digitally integrated future.
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