October 24, 2023
Mazarine - sustainable luxury brand from Dubai, in conversation with Anna Grigoryeva,
who is an expert on marketing strategies for fashion brands.
What does it take for a young entrepreneur to start a sustainable fashion brand?
Anna Grigorieva: Hi Maryna, it's great to have you here today. Can you tell us a little bit about your brand, Mazarine.
Maryna Mazarine: Of course, thank you for having me. Mazarine is a luxury fashion brand that focuses on timeless designs and sustainable materials. We believe in creating pieces that can be worn for years. rather than following fast fashion trends that quickly go out of style.
"It's definitely been a journey, but I think our focus on slow fashion and timeless designs have resonated with consumers who are looking for something different from the fast fashion industry."
- Maryna Mazarine
Anna Grigorieva: That's really interesting. How do you balance sustainability with luxury?
Maryna Mazarine: It can be challenging, but we believe that luxury doesn't have to come at the expense of the environment. We use natural fabrics like cotton, linen, and silk, and we also ensure that our production process is as sustainable as possible. We have our own Mazarine Atelier where we prioritize ethical and environmentally-friendly practices.
Anna Grigorieva: That's great to hear. How have you been able to grow your brand in such a competitive industry?
Maryna Mazarine: It's definitely been a journey, but I think our focus on slow fashion and timeless designs have resonated with consumers who are looking for something different from the fast fashion industry. We've also been fortunate to partner with like-minded influencers and organizations who share our values.
Anna Grigorieva: That's fantastic. What advice would you give to other entrepreneurs who are looking to grow their own brands?
Maryna Mazarine: I would say to stay true to your values and your vision, even if it means going against the grain. It's also important to Build relationships and partnerships with others in your industry who share your values and can help amplify your message. And finally, don't be afraid to take risks and try new things; that's how you'll continue to grow and evolve as a brand.
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