Celebrities & Influencers
October 23, 2023
The Chic Icon by Mazarine collection is more than just a fashion statement. It represents a movement, an embodiment of confidence, strength, and femininity. Alina and Maryna's shared expertise in luxury marketing, bespoke tailoring craftsmanship, and their unwavering commitment to empowering women make this collaboration a powerful force in the industry.
We had the pleasure to dive into an interview with Alina and Maryna to talk about their synergy and unique concept of their capsule collection of women suits Chic Icon by Mazarine.
As women who understand the demands of an active lifestyle filled with business meetings and social events, the Founders of Chic Icon by Mazarine Alina Dyachenko and Maryna Mazarine knew the importance of a well-fitted, high-quality suit. They crafted each piece with love and attention to detail, ensuring that the suits embody elegance and timelessness. These are dream suits that cannot be found elsewhere, making them truly unique and special.
How would you describe the capsule collection of Chic Icon by Mazarine?
Alina: The capsule collection can be described by the slogan which is "Power Suits for Power Women". When creating this collection, we thought especially about modern successful women who can combine a successful career and at the same time be feminine, strong, positive, a friend, a mother, and everything else that means to be a woman. This explains our slogan, we believe that our suits bring out the special power in women.
Who is this capsule for? What are customers seeking when buying your suits?
Maryna: Being a businesswoman myself, I know how important is to choose the right outfit for the day, when you have a lot of meetings so that you feel confident and beautiful at the same time. If you have the right suit in your wardrobe, you can present yourself well through the day regardless of where you go, whether it's a business meeting or a dinner in a fancy restaurant. Chic Icon by Mazarine is a capsule collection of suits that empower women, who have an active lifestyle, and help them to feel like a million dollars, regardless of what they do throughout their day.
Having in mind that both of you work in different areas- luxury and fashion- what do you think each of you is bringing into the capsule?
Alina: I have been in the luxury industry for almost fifteen years now, where I have gained a lot of knowledge, especially in the fashion industry. From my side, I am bringing luxury knowledge to the brand which turns into unique concept & strategy, marketing & PR, sales & events, exclusive collabs and different perspectives of what is bespoke. This combination is working well, together we create different models and I do my part in terms of design and marketing strategy.
Maryna: The Chic Icon by Mazarine capsule collection of women's suits, is a testament to my unique sense of style and my unwavering commitment to quality craftsmanship, as well as to my professional skills as a designer and my commitment to empowering women through fashion. Expect only the highest quality garments from Chic Icon by Mazarine, which are made with love at Mazarine Atelier with the help of skillful people. We create clothes that highlight femininity, making them timeless and always in style. This is why Chic Icon by Mazarine is rare in the region, providing extra personalized services and a personal touch to every client who comes.
Text by Stefanie Kennedy
Photos by Alexandra Borodina & Kateryna Voroniuk
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