Adamaris Bridal & Melwani Couture Unveil Luxurious Collaboration at Dubai Flagship Store Opening

November 20, 2023

Porterium Events

Adamaris Bridal, the prestigious Ukrainian bridal brand celebrated for its timeless and opulent wedding gowns, proudly announced the grand opening of its flagship boutique in Dubai's exclusive Jumeira One district on November 2nd. This strategic expansion represents a significant leap for the brand into the Middle East market, promising brides-to-be an unparalleled experience of luxury and elegance.

The brainchild of international designers Elena Pulcheva and Iryna Razumovska, the boutique specializes in curating exquisite collections that seamlessly blend traditional luxury with modern femininity. Each gown, meticulously crafted with the finest fabrics and adorned with intricate embellishments, tells a unique story through its elegant design.

Karina Zhosan, a prominent businesswoman, entrepreneur, fashion influencer, and TV host, joins as a co-founder of the Dubai boutique. Her vast influence and expertise in the fashion realm are expected to elevate Adamaris Bridal, positioning it as the ultimate destination for brides seeking sophistication and individuality in the heart of Dubai.

Adding an exciting dimension to this launch is the collaboration with renowned UAE-based designer Dina Melwani of Melwani Couture. Globally celebrated for its vibrant and intricately detailed designs, Melwani Couture brings a fusion of modernity and timeless appeal to the Adamaris brand, promising brides a unique and diverse selection.

The meticulous craftsmanship of Adamaris dresses is exemplified through unique embellishments, where each diamond-cut crystal and gemstone is hand-stitched to ensure exclusivity in every design. Seamstresses dedicate seven days to six months to meticulously handcraft each gown, using premium fabrics, stones, and embellishments, creating an unparalleled experience for brides in selecting or designing their dream dress.

Moreover, the Adamaris boutique takes pride in delivering an exceptional customer experience. Expert store assistants undergo rigorous training to ensure that each bride feels cherished and attended to, making their journey towards their special day truly memorable.



Elena Pulcheva, the founder of Adamaris Bridal, expresses her excitement about this milestone, stating, 

"It's an honor that so many women have chosen to wear Adamaris Bridal on their special day. We're incredibly thrilled to expand and unveil our flagship store in Dubai, along with our new Melwani Couture collection."


For brides-to-be eager to explore these exquisite collections, the Adamaris Bridal website ( serves as the portal to a world of timeless elegance and sophistication, where dreams are transformed into reality.

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